Peterson said on Monday that he is "blessed and fortunate to have such an honor." He added that as a kid, he always remembered his parents repeatedly reminding him that he'd better eat his Wheaties. AP now joins a list of other NFL greats like Dan Marino, Peyton Manning, and Michael Vick, to name a few, to grace the cover of the Breakfast of Champions.
General Mills, in alliance with Blippar, has made it possible for fans and consumers to download the Blippar app, "blipp" (scan) the code on the Wheaties boxes and then gain access to a special AP video game, shareable photos, and other exclusive hidden content. The first of the three sets of limited-edition boxes can be found on shelves nationwide now.
Source: Star Tribune
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